Category Archives: Uncategorized

c.png

Welcome to the world of programming in Excellence Technology’s. C and C++ training in Chandigarh is a comprehensive and hands-on learning experience designed to equip participants with a solid foundation in two of the most powerful and widely used programming languages – C and C++. Whether you are a complete beginner or have some programming experience, this course is tailored to cater to all levels of learners.

C is a procedural programming language that was first developed in the 1970s. It is known for its low-level functionality, which allows for direct manipulation of computer hardware and memory. C is widely used for systems programming, such as operating systems and embedded systems, and is considered to be a simple and straightforward language

.C :  

1.C was developed by Dennis Ritchie between the year 1969 and 1973 at AT&T Bell Labs.

2. C contains 32 keywords.

3. C does not support polymorphism, encapsulation, and inheritance which means that C does not support object-oriented programming.

4.    C does not support information hiding.

5.    Namespace features are not present inside the C.

6.    The header file used by C is stdio.h

7.    Reference variables are not supported by C.

8.    Instead of focusing on data, C focuses on method or process.

9.    C structures don’t have access modifiers.

C++:

1.    C++ was developed by Bjarne Stroustrup in 1979.

2.  C++ contains 63 keywords.

3.   C++ supports polymorphism, encapsulation, and inheritance because it is an object-oriented programming language.

4.    Data is hidden by Encapsulation to ensure that data structures and operators are used as intended.

5.    A namespace is used by C++, which avoids name collisions.

6.    The header file used by C++ is iostream.h

7.    Reference variables are supported by C++.

8.    C++ focuses on data instead of focusing on method or procedure.

9.    C ++ structures have access modifiers.

On the other hand, C++ is an extension of the C programming language and was developed in the 1980s. It provides object-oriented programming features, such as classes and objects, that allow for encapsulation and abstraction of data. C++ is widely used for developing complex applications, such as video games and other multimedia products, and is considered to be a more powerful and versatile language.

Another key difference between C and C++ is their memory management. In C, memory management is manual and requires the programmer to allocate and deallocate memory. In C++, however, memory management is automatic, thanks to its use of constructors and destructors. This makes C++ a safer and more convenient language to use for memory-intensive applications.

C++ also offers features such as function overloading, exception handling, and templates, which are not available in C. These features allow for more efficient and readable code, making C++ a more attractive language for complex software development.

In conclusion, C and C++ are both widely used programming languages with different strengths and weaknesses. C is simple, straightforward, and widely used for systems programming, while C++ is more powerful and versatile, with object-oriented features that make it suitable for complex software development. The choice between C and C++ will depend on the specific requirements of your project and your personal preferences as a programmer.

There are many short term courses in graphic designing that can help individuals learn the necessary skills to become a graphic designer. These courses can range from a few hours to several weeks and can be taken online or in-person. Here are some examples of short-term courses for graphic design:
1.Fundamentals of Graphic Design : This course teaches the fundamental principles of graphic design like image making, typography, composition, working with color and shape – foundational skills that form the base in all areas of graphic design.
2.Introduction to Typography: This practical course teaches the theory and basics of graphic design and encourages students to apply those concepts and create their own designs in basic presentation software such as Microsoft PowerPoint, Google Slides, or Apple Keynote.
3.Graphic Design Theory : This free YouTube course teaches graphic designing theory in an easy and to-the-point manner.
4. Graphic Design Tips & Tricks : This course is available on Youtube Learning and teaches graphic design tips and tricks with real-world examples.
5. Graphic Design Mini Courses : This is a collection of two short graphic design courses by famous designer and author.
6. Graphic Design Masterclass: This course is available on Udemy and covers intuitive approaches to design, using typography and photography, how to design an effective logo, collage art, magazine layouts, and how to work with clients.
7. Adobe Creative Suite Courses: Many short-term courses are available for Adobe Creative Suite products like Photoshop, Illustrator, and InDesign. These courses teach the basics of using these tools for graphic design.
8. Certificate Courses: Many universities and colleges offer certificate courses in graphic design that can be completed in a few months. These courses cover the basics of graphic design and can be a good option for those who want to learn the fundamentals of graphic design.
In conclusion, there are many short-term courses available for graphic design that can help individuals learn the necessary skills to become a graphic designer. These courses range from a few hours to several weeks and can be taken online or in-person.

Digital Marketing Important for Business

Digital marketing refers to the practice of promoting products, services, or brands using various digital channels and technologies. It encompasses a wide range of tactics and strategies that aim to reach and engage target audiences online. Here are some key components and tactics commonly used in Digital Marketing :

1. Search Engine Optimization (SEO): SEO focuses on improving a website’s visibility and organic search rankings on search engines like Google. It involves optimizing website content, keywords, meta tags, and other factors to increase visibility and drive more organic traffic.

2. Pay-Per-Click Advertising (PPC): PPC advertising involves placing paid ads on search engines or other platforms. Advertisers bid on specific keywords, and when users search for those keywords, the ads are displayed. Advertisers pay only when someone clicks on their ads, making it a cost-effective method to drive targeted traffic.

3. Social Media Marketing: This involves promoting products or services on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. It includes creating and sharing engaging content, running paid ad campaigns, and interacting with followers to build brand awareness, drive traffic, and generate leads.

4. Content Marketing: Content marketing focuses on creating and sharing valuable, relevant, and informative content to attract and engage a target audience. It includes blog posts, articles, videos, infographics, eBooks, and more. The goal is to establish brand authority, build trust, and ultimately drive conversions.

5. Email Marketing: Email marketing involves sending targeted emails to a list of subscribers. It can be used to nurture leads, deliver personalized content, promote products or services, and maintain customer

6. Influencer marketing: Influencer marketing comes in many different forms, but usually, an influencer will be asked to publish social media content that promotes the brand. It also allows you to be flexible with your money, pivoting to different marketing strategies when required. This reduces the risk of wasting precious finances and ensures money gets allocated effectively.

7. Targets online customers: As of January 2023, there were 5.16 billion internet users worldwide, which means there are quite literally billions of people out there that may be interested in your brand. Your customers are online waiting to discover your brand and a good digital marketing strategy will be able to tap into this potential. The more exposure your brand receives, the more likely you’ll attract new customers. The majority of people now use the internet to find out about businesses, so you’d be crazy to not have an online presence and be involved in the conversation. If people can’t find your business online, then the chances are that they’ll choose a competitor and you’ll lose a potential customer.

8. Affordable : Digital marketing is a lot more cost-effective than traditional marketing methods, which is ideal for businesses that have limited funds and resources. You also have complete control over how you spend your money, targeting certain marketing streams depending on your needs. For example, using Google Ads or commissioning some time with a videographer. It also allows you to be flexible with your money, pivoting to different marketing strategies when required. This reduces the risk of wasting precious finances and ensures money gets allocated effectively. It goes without saying, but it’s essential that the influencer is well-known among your target audience and a good face for your business.


Difference between PHP and Python

PHP and Python are both popular programming languages, but they have several differences in terms of their design, syntax, areas of application, and community. Here are some key differences between PHP and Python:

PHP

• PHP has huge number of frameworks. Popular ones are Laravel, Slim.

• Syntax is little bit uncommon compare to Python, it has wide range of naming convention.

• Open Source and easy deployment.

• It is a web development programming language.

• Choice of language in web development.

• Little bit difficult to maintain.

• At the same time PHP losing it’s popularity on stack overflow.

• PHP new versions have proven to be around 3 times faster than Python programs.

• Debugging in PHP is much slower.

• Provides users access to more than around 20 databases.

PHP, for the most part, is meant to be used for rapid development of basic to moderately advanced websites. It doesn’t lend itself to more complex tasks, such as advanced mathematics, multiprocessing, and almost anything else outside of a pure web-developmental environment. It integrates with MySQL for database work, and for the most part, requires little to no setup or prior knowledge to use. PHP is best for quickly building a website that needs to be functional.

Python

• Compare to PHP Python has lower number of Frameworks. Popular ones are DJango, Flask.

• Syntax is easy to remember almost similar to human language.

• Less line no of code, Rapid deployment and dynamic typing.

• It is a general purpose programming language.

• Machine Learning, Data Science, Artificial Intelligence and Automation task.

• Compare to PHP it’s more easy to maintain.

• After 2016 Python’s popularity is increasing rapidly.

• Python programs are relatively slower than PHP.

• Debugging in Python in faster than in PHP.

• Poor database integration as compared to PHP.

Python is far more powerful than PHP in pretty much every aspect. PHP will only “beat” Python in that even the most inexperienced of “programmers” can write a website with essentially no prior setup or knowledge. Python requires a framework for web-development – it must have some way to communicate with servers, deal with HTTP protocol, etc. Python makes use of libraries which are invoked by the “import…” These libraries often allow for advanced features and programs to be written, ones which PHP would be incapable of. Python, although very simple, can be used powerfully for many, many applications.

What is the power of Digital Marketing
  • The Power of Digital Marketing lies in its ability to reach a vast audience, deliver targeted messages, track and measure results, and adapt strategies in real-time.

    Here are some key aspects that illustrate the power of Digital Marketing:-

    1. Wide Reach: Digital marketing allows businesses to reach a global audience, breaking down geographical barriers. With internet access and mobile devices becoming increasingly prevalent, brands can connect with potential customers across different channels and platforms.
    2. Targeted Marketing: Digital marketing enables precise targeting based on demographic, geographic, behavioral, and interest-based parameters. By leveraging data analytics and customer insights, businesses can deliver personalized and relevant messages to specific audience segments, maximizing the effectiveness of their marketing efforts.
    3. Measurable Results: Unlike traditional marketing methods, digital marketing offers extensive measurement and analytics capabilities. Marketers can track key performance indicators (KPIs) such as website traffic, conversions, engagement, and ROI. This data-driven approach allows for continuous optimization and improvement of marketing strategies.
    4. Cost-Effective: Digital marketing often offers a more cost-effective alternative compared to traditional marketing channels. Small and medium-sized businesses can leverage various digital platforms and tools at lower costs to reach their target audience. Additionally, digital marketing allows for better control over budgets, with options to adjust spending based on performance.
    5. Real-Time Adaptability: Digital marketing provides the flexibility to adjust campaigns in real-time based on performance insights. Marketers can quickly analyze data, identify trends, and make strategic modifications to optimize results. This agility enables businesses to respond promptly to market changes and customer needs.
    6. Enhanced Engagement: Digital marketing offers numerous avenues for interactive and engaging customer experiences. Social media, email marketing, content marketing, and personalized advertising enable two-way communication, fostering brand loyalty, customer feedback, and relationship-building.
    7. Enhanced Customer Journey: Digital marketing facilitates a seamless customer journey across multiple touchpoints. By integrating different channels and platforms, businesses can create cohesive experiences that guide customers from awareness to conversion and advocacy. Personalization and automation play vital roles in enhancing the customer journey.
    8. Viral and Shareable Content: Digital marketing allows content to be easily shared, increasing the potential for viral campaigns. Engaging and shareable content can quickly spread through social networks, generating organic reach and brand awareness.
    9. Access to Data and Insights: Digital marketing generates a wealth of data and insights about consumer behavior, preferences, and interactions. This information can be harnessed to refine targeting, improve products and services, and make informed business decisions.
    10. Continuous Brand Building: Digital marketing provides opportunities for ongoing brand building and storytelling. Through consistent messaging, valuable content creation, and social media presence, businesses can establish and reinforce their brand identity over time.
Difference Between web development and full stack development

Web development and full stack development are related but distinct concepts in the field of software development. Here's an overview of the differences between the two

  • Web Development: Web development refers to the process of creating websites and web applications. It involves building the client-side (front-end) and server-side (back-end) components of a website or web application.
  • Front-end Development: Front-end development focuses on the user interface (UI) and user experience (UX) aspects of a website or web application. It involves writing code using languages such as HTML, CSS, and JavaScript to create interactive and visually appealing interfaces that users interact with directly.

  • Back-end Development: Back-end development deals with the server-side of a website or web application. It involves writing code that handles database operations, server-side logic, and communication with the front-end. Back-end developers work with technologies such as server-side scripting languages (e.g., PHP, Python, Ruby), frameworks (e.g., Node.js, Django, Laravel), and databases (e.g., MySQL, PostgreSQL).

  • Full Stack Development: Full stack development refers to a broader skill set that includes both front-end and back-end development. A full stack developer is capable of working on all layers of a web application, from the user interface to the server-side logic and database.

A full stack developer typically possesses the following skills:

  • Front-end Development: Knowledge of HTML, CSS, JavaScript, and front-end frameworks (e.g., React, Angular, Vue.js) to build user interfaces and handle client-side interactions.

  • Back-end Development: Proficiency in server-side programming languages (e.g., JavaScript with Node.js, Python, Ruby) and frameworks to handle server-side logic, database operations, and API development.

  • Database Management: Understanding of database systems (e.g., SQL, NoSQL) and how to design and interact with databases to store and retrieve data efficiently.

  • Deployment and DevOps: Knowledge of deploying web applications to servers or cloud platforms, managing servers, and configuring the necessary infrastructure for web applications to run smoothly.

In summary, web development focuses on building websites and web applications, while full stack development encompasses a broader skill set that includes both front-end and back-end development, along with other related areas such as database management and deployment. A full stack developer is capable of working on all aspects of a web application, from the user interface to the server-side functionality.

You have many reasons to learning Digital Marketing Course in Chandigarh in 2023

Digital Marketing course in Chandigarh is the one of the most demanding skill in 2023.Before going ahead lets understand few facts of marketing and digital marketing.

digital marketing course in chandigarh

What is Marketing ?

Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of goods or services. It involves researching the target audience, analyzing their behavior and preferences, developing strategies to promote and sell products or services, and creating a brand image that resonates with consumers.

Marketing encompasses a wide range of activities, including market research, advertising, public relations, branding, sales, and customer service. The goal of marketing is to create value for customers and build long-term relationships with them, while also achieving the organization’s objectives, such as increased sales and profitability. Effective marketing requires a deep understanding of the customer, a clear understanding of the competitive landscape, and the ability to adapt to changing market conditions.

What is Digital Marketing?

Digital marketing is a form of marketing that utilizes digital channels and technologies to promote products or services. It involves using various digital platforms such as social media, search engines, email, websites, and mobile apps to reach and engage with a target audience.

Digital marketing strategies can include tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, and mobile marketing. The main objective of digital marketing is to increase brand awareness, generate leads, and ultimately drive sales and revenue for a business.

Overall, digital marketing is a powerful way for businesses to connect with their target audience in an efficient, measurable, and cost-effective manner.

2. What are the roles of digital marketing in business?

Digital marketing plays several essential roles in business, including:

  • Increasing brand awareness: Digital marketing helps businesses create brand awareness and reach a wider audience through various online channels.
  • Driving website traffic: Digital marketing tactics such as SEO, PPC, and social media marketing can drive targeted traffic to a business’s website.
  • Generating leads: Digital marketing can help businesses generate high-quality leads through various lead generation tactics such as landing pages, lead magnets, and email marketing campaigns.
  • Increasing sales and revenue: By using digital marketing tactics to drive targeted traffic to a website and generate leads, businesses can increase sales and revenue.
  • Building customer loyalty: Digital marketing tactics such as email marketing and social media marketing can help businesses build customer loyalty by staying connected with their audience and providing value.
  • Improving customer engagement and satisfaction: Digital marketing can help businesses engage with their customers and provide better customer service by using social media, chatbots, and other digital technologies.

Benefits of learning digital marketing in 2023

Learning digital marketing in 2023 can offer several benefits, including:

  • Increased career prospects: Digital marketing is a rapidly growing industry, with many career opportunities in various fields such as SEO, PPC, social media marketing, content marketing, and more. By learning digital marketing, you can enhance your career prospects and open up new opportunities.
  • Building your personal brand: Learning digital marketing can help you build your personal brand and increase your online presence, making you more attractive to potential employers and clients.
  • Starting your own business: Digital marketing skills can be invaluable for entrepreneurs looking to start their own business. By learning digital marketing, you can develop the skills needed to market your business online and reach your target audience.
  • Diverse range of career opportunities: Digital marketing offers a wide range of career opportunities in various industries, making it a versatile and rewarding skillset to learn.
  • Higher salaries: Digital marketing skills are in high demand, and professionals with these skills can command higher salaries than those without them.

Scope of digital marketing course in Chandigarh

The scope of digital marketing is vast and continues to expand as more businesses move their operations online. With the rise of social media and e-commerce, there is a growing demand for digital marketing professionals who can help businesses navigate the online landscape and reach their target audiences.

The scope of digital marketing includes various digital marketing channels such as search engines, social media, email, mobile devices, and websites. It also encompasses various marketing tactics such as SEO, PPC, social media marketing, content marketing, email marketing, affiliate marketing, and more.

The scope of digital marketing is not limited to any particular industry or business size. Businesses of all sizes and industries can benefit from digital marketing, making it a versatile skillset that can open up many career opportunities.

HR Training in Mohali

HR Training in Mohali aims to establish and maintain positive difference in your professional career. Human resource management is an umbrella term used to describe the management and development of employees in an organization. HR Management involves overseeing all things related to managing an organization’s human capital.

“Start your career in HR Management: Get Human Resource Professional certification with Excellence Technology, a pioneer in Training and Development solutionsâ€

HR training in Mohali. Human Resource Management is a very crucial function in both private as well as public sector organizations. Excellence Technology aims to establish and maintain positive difference in your professional career.

Human resource management is an umbrella term used to describe the management and development of employees in an organization. HR Management involves overseeing all things related to managing an organization’s human capital.Excellence Technology is the best institute for MBA BBA training in Mohali

 

Team Behind the HR Management Program and Course Development:HR Training in Mohali

We have a team with 10 + years of experience in Human Resource Management and Training.  Along with that we keep ourselves updated with ongoing HR trends by keeping in touch with the senior HR professionals working with leading corporate /MNCs worldwide. Human Resource Management syllabus is organized so as to take you at par with the corporate world needs and expectations.

Our Human Resource Management syllabus is developed such that one can easily understand through video lessons, transcripts, and quizzes. We offer a very comprehensive and engaging study material that makes it very easy and interesting to follow.

Our training methodology effectively spans across people, cultures and businesses.

HR Training in Mohali Involves :

HR Training in Chandigarh is designed such that it links learning to corporate strategy and brings about a positive measurable change to both the individual and organization. HR Training in Chandigarh at Excellence Technology offers real time exposure through our industry experience. Course material is exceptional that includes handouts, forms, formats, case studies and much more.

Major Areas of Human Resource Management :

  1. Recruiting and staffing
  2. Compensation and benefits
  3. Training and learning
  4. Labor and employee relations
  5. Organization development

HR Professionals are thus expected to possess specific expertise in one or more areas.

Few career titles for HR Professionals include:

  1. Training development specialist
  2. HR manager
  3. Benefits specialist
  4. Human resource generalist
  5. Employment services manager
  6. Compensation and job analysis specialist
  7. Training and development manager
  8. Recruiter
  9. Benefits counselor
  10. Personnel analyst

Who Should Enroll?

Anyone and everyone who is ambitious, looking for growth in HR sector, BBA,MBA students, HR executives already on job, entrepreneurs who want to manage their staff effectively and increase productivity, businessman who are not getting productive results even after being in the industry for a long time and the list is endless and so are the benefits of enrolling with HR Management Training in Mohali by Excellence Technology.

Need for Management Development Training

  • Encourage growth and career development of employees
  • Improve skills and knowledge that can be immediately applied at work
  • Increase motivation and job satisfaction
  • Create a network of colleagues for problem-solving and support
  • Promote communication and planning throughout campus and department networks
  • Current information about the organization and future trends helps employees create more realistic career development goals
  • Focus on skill development contributes to learning opportunities
  • Opportunities for promotion and/or lateral moves contribute to the employee’s career satisfaction
  • A greater sense of responsibility for managing one’s own career contributes to self-confidence
  • Career planning and development clarifies the match between organizational and individual employee goals
  • It’s cost-effective to use your own staff talent to provide career development opportunities within your department
  • Career development increases employee motivation and productivity
  • Attention to career development helps you attract top staff and retain valued employees
  • Supporting career development and growth of employees is mandated by the Philosophy of Human Resources Management

6 Week Module – HR GENERALIST

Recruitment & Selection

  • Manpower Planning
  • Sourcing & Types Of Recruitment
  • Induction Training
  • Letters & Forms
  • Full & Final Settlement
  • Working on Portals
  • Preparations  of Professional  JDs
  • Resume Building
  • Developing Social Media Profile
  •  Mass Mailing &, Job posting sites
  • Social Media recruiting
  • End to End Recruitment
  • Attrition & Retention Policy

Payroll Processing

  • Leave Policy
  • Generation of Salary Slips & Salary Sheets
  • PF/ ESI deductions
  • Form no 16.
  • Incentives & Overtime Calculations
  • Gratuity Act & Bonus Act
  • Calculation of LTA , CCA , Medical Allowance, Education Allowance
  • PF , ESI Challans online submission
  • Maintenance of Attendance records
  • Salary Breakups
  • Income Tax Calculations
  • Calculations on Pivot tables
  • Labor laws & Statutory Compliance
  • Grievance Handling
  • Compensation Management
  • Advance Excel – Vlookup, Hlookup, IFs ,Maths, Scenario Manager, Goal Seek, Loan, PMT , Date, shortcuts

Performance Management System

  • Performance Appraisal Manager & Executive  Forms
  • Employee Self Appraisal
  • Types of Appraisal
  • Competency Mapping
  • Benchmarking
  • SWOT Analysis

Training & Development

  • Training Need Identification
  • Designing of Training Calendar
  • How to Conduct Training
  • Types of Trainings
  • Training Evaluation  Methods
  • Training ROI Calculations
  • Employee Relation Management
  • Employee Engagement  Model & Activities

4 Week Module – PAYROLL

  • Overview Of HR Functions/Roles
  • Payroll Processing
  • Leave Policy
  • Generation of Salary Slips & Salary Sheets
  • PF/ ESI deductions
  • Calculation of Income Tax
  • Form no 16.
  • Incentives & Overtime Calculations
  • Gratuity Act & Bonus Act
  • Calculation of LTA , CCA , Medical Allowance, Education Allowance
  • PF , ESI Challans online submission
  • Maintenance of Attendance records
  • Salary Breakups
  • Salary Slips
  • Salary Sheets Preparation
  • Income Tax Calculations
  • Calculations on Pivot tables
  • Labor laws & Statutory Compliance
  • Grievance Handling
  • Compensation Management
  • Advance Excel – Vlookup, Hlookup, IFs ,Maths, Scenario Manager, Goal Seek, Loan, PMT,

HR Certification Courses in Chandigarh

Need to understand how to manage human resources in any organization is very crucial for successively running any company. HR Certification Course in Chandigarh by Excellence Technology not only provides certification but also makes sure that the candidates are fully equipped to handle the HR Management role at any level by giving real time exposure in various companies .Continue reading..