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Diploma in Digital Marketing

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Digital marketing Certification Course in Chandigarh

Best Digital Marketing Certification Training Institute in Chandigarh
Best Digital Marketing Training Institute in Chandigarh

Excellence Technology, Chandigarh offers  Best Digital Marketing Certification Course Training in Chandigarh .We offer full time one year diploma in Digital Marketing in Chandigarh.Those who have less interest in programming or coding can make up their career in digital marketing. as digital marketing is growing in now days.We provide Best Digital Marketing Diploma  in Chandigarh.Days of traditional marketing are gone now. no physical marketing or door marketing is exist in now days. As we all know that everyone have android or smart phone now days.people who have smart phone they are also on internet and they use internet for everything. either they want to buy something or they  want to search something. so everyone who are selling their services or products they need to be on internet to grab the real market. they need to promote digitally or you can say on internet. for the promotion of products we have some good platforms like google, Facebook, Instagram, twitter, youtube and many more . they need their rich appearance on above mentioned platform if they want to sell their product or services digitally. Digital marketing is a basic necessity of every business. to reach globally we need to do Digital Marketing. We provide Weekend classes for Seo and Digital Marketing  at sector-34A, Chandigarh

 

What is Digital Marketing and How Does it Works

Digital Marketing is term for advertising product or services digitally  on internet. if you are service oriented industry or product oriented industry then you have to advertise on internet If you want to reach globally.it is a simple way of communicating with those people who can not reach to your product or service physically. you can reach to them through internet.Digital Marketing is not about having website or Facebook page. we need make strategies and plans to advertise product globally by sitting on internet.

Excellence Technology offer Digital Marketing certification Course in Chandigarh

Weekend Classes on Digital marketing in Chandigarh

100% Practical Digital marketing diploma in chandigarh

Types Digital Marketing(We must Know)

Diploma in Digital Marketing Includes Different kind of digital marketing 

  • Search Engine Optimization(SEO)
  • Social Media Optimization(SMO)
  • Social Media Marketing(SMM)
  • Content Writing
  • Pay Per Click(PPC)
  • Adwords
  • Email Marketing
  • Affiliate Marketing
  • Radio Marketing
  • Youtube Marketing

Who Can Learn Digital marketing

  • All Students who have completed their 10+2 from any stream or higher
  • Graduation in Arts or any other stream, Basic computer knowledge will be add on.
  • Polytechnic in any stream or higher
  • Online marketer
  • Small Business Owner
  • Business Startups
  • Marketing Executive
  • Product Manager
  • Who Will be your Trainer: Mr.Deepak Kashyap
  • Experience: 8+ Years
  • Batch Timings: 9am to 12pm, 12pm to 3pm, 3pm to 6pm
  • Weekend Classes: Saturday and Sunday Full Day Classes 
  • Duration:45 days, 4 Months, 6 Months, 12months
  • Fee: Fee varies According to the course Duration
  • Book Free Demo:93177-88822 , 0172-4698755
100% Practical Training Guaranteed
Who Will Be your Trainer
Deepak Kashyap best php trainer in chandigarh
Google Certified
google analytics certified trainer
Google Analytics Certification
google Adwords certified trainer
Google Adwords Certification

Syllabus For Digital marketing Course

Basic Of SEO

  • What is Domain
  • Basic Knowledge of World Wide Web
  • Difference Between Portal and Search Engine
  • What is Seo
  • Type of Seo Techniques
  • Black Hat Seo
  • White Hat Seo
  • How Search Engine Works

 

SEO Research and Analysis

  • Market Research
  • Keyword Research and analysis
  • Keyword Opportunity
  • Competitor Website
  • Analysis
  • SWOT Analysis of Website
  • How to Choose Best Keyword
  • Tools Available for keyword Research

Website Design SEO Guidelines

  • Content Research
  • Content Guidelines
  • Content Optimization
  • Design and Layout
  • XML Sitemap
  • URL Sitemap

On Page Optimization

  • The Page Title
  • Meta Keyword and Description
  • Heading
  • Bold Text
  • Domain Name and Suggestion
  • Canonical Tags
  • Meta Tags
  • Images and Alt Text
  • Internal Link building and Sitemap
  • Invisible Text
  • Hosting and Server Testing
  • Robots Meta Tags
  • Doorway Pages
  • 301 Redirects
  • 404 Errors
  • Duplicate Content

 

Off Page Optimization

  • Page Rank
  • Link Popularity
  • Link Building in details
  • Directory Submission
  • Social Bookmark Submission
  • Blog Submission
  • Articles
  • Links Exchange
  • Reciprocal Linking
  • Posting to forums
  • Submission to search Engine
  • RSS feed Submission
  • Press Release Submission
  • Competitor Link analysis

Analytics

  • Google Analytics
  • Installing Google Analytics
  • How to Study Google analytics
  • Interpreting Bars and Figures
  • How Google Analytics Help SEO
  • Advance Reporting
  • Webmaster Central Bing & Yahoo
  • Open Site Explorer

SEO Tools

  • Keyword Density Analyzer Tool
  • Google tool
  • yahoo/Bing Tool
  • Rich Snippet Text Tool
  • Link Popularity Tools
  • search Engine Tools
  • Site Tools
  • Comparison Tool

SEO Reporting Tools

  • Google Analysis
  • Tracking and reporting
  • Repots Submission
  • Securing Ranks

SMM(Social Media Marketing)

  • Understanding social media 
  • Importance of SMO
  • Content quality
  • Content optimization 
  • Overview of branding
  • Social Media  profile Creation
  • Profile Management
  • Creation of Fan page, group
  • Create Campaign
  • Analysis and Optimize Campaign
  •  Advertisement Analysis
  • Landing pages creation & optimization
  • Posts, notes, articles, images 
  • Tangent audience
  •  Event creation
  • Reputation management

PPC(Pay Per Click)

  • What is PPC (Pay Per Click)
  • Understand benefits &scope of PPC
  • Direct campaigns v/s branding campaigns
  • Keyword planner and keyword research
  • Understanding broad, exact and phrase keyword
  • d group structure and budget setting
  • Bidding, language, and targeted location on settings
  • Ad delivery and Ad rotation
  • Types of targeting
  • Advertiment reporting and analysis

 

Search Engine Marketing(SEM)

  • Understanding search engine marketing

  • Campaigning and adverting on Google AdWords
  • Organic and paid results
  • Google adwords account billing setting
  • Improving performance of search engine result pages (SERPs)
  • Insight of SEO and PPC
  • Building digital content and content planning
  • Learn link building to establish website credibility etc.
  • Strategic planning with AdWords tools
  • Conversion tracking and campaign optimization
Benefits of social media Marketing

Course Objectives/Learning Objectives:

  • Identify best practices for Digital Marketing, including platform level best practices.

  •   Connect business objectives to appropriate Social Media and Digital Marketing tactics.

  •   Create strong content that engages their target audience with their marketing message.

  •   Create editorial calendars to manage content distribution.

  •  Use Social Listening tools to create timely, relevant content.

  • Create Social Media policies that combine business objectives with appropriate use of social media Channel Content

Do You Want to join the Digital Marketing Course ?

Excellence Technology
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